Student Funds Get Responsible

A new breed of student-run investment funds looks for social returns along with dividends
by Alison Damast

Student-run investment funds at business schools typically have had one goal: to teach students how to make money. Now a new generation of business-school students is giving that old-fashioned model a face-lift, aligning their investments with socially responsible business practices.
It's a movement that's quickly gaining steam. Students and faculty at Columbia Business School and the University of California, Berkeley's Haas School of Business launched funds this fall directed solely toward socially responsible investing. The funds are an extension of a flurry of new electives, specialized research institutes, student clubs, and internships focused on social and environmental issues (BusinessWeek.com, 10/10/07).
This new breed of student-run funds has taken a variety of forms, from funds that invest in mainstream index funds to nonprofit arrangements aimed at helping "micro" entrepreneurs.
Students are clamoring to apply their new knowledge in this field to the financial markets, says Rich Leimsider, director of the Center for Business Education in New York, part of the nonprofit Aspen Institute. "It is definitely a new concept for business-school students to be doing this, " Leimsider says. "This is obviously a real-life example of putting your money where your mouth is."
Haas Fund Eschews Blanket Restrictions
Among the most high-profile of these funds is the Haas Socially Responsible Investment Fund, launched this fall with a seed gift of $250,000 from Haas alumnus Charlie Michaels. The school has since managed to raise a total of $1.3 million for the fund, which will be managed by four MBA students and two master's in financial engineering students.
The idea emerged from a discussion between Michaels and Haas professor Kellie McElhaney in which they both lamented the way most socially responsible investment funds are run. Typically, these funds screen out entire industries such as tobacco, alcohol, or firearms from their investment portfolios, a move that can have a significant impact on returns and could eliminate some companies that integrate socially responsible activities into their operations, said McElhaney, a professor of corporate responsibility and the director of the Center for Responsible Business.
Michaels and McElhaney decided to create a fund that would not impose those blanket restrictions on categories, but rather encourage students to make more significant investments in companies closely aligned with the philosophy of the fund. "We were trying to get away from the negative screening process of eliminating an entire industry," McElhaney says. "We wouldn't screen out a tobacco company, but we'd take a shorter position on tobacco than an energy company that more closely matches our criteria."
Putting Ideals into Practice
Most of the students running the fund were required to take a class in socially responsible investment techniques, offered by the school for the first time this semester. They spent the past few months developing their investment criteria and plan to evaluate firms on their social, environmental, and financial performance. By January, they expect to start investing in companies.
"For us, it is an opportunity to put our stake in the ground and prove that social investing can be a big part of a business-school curriculum," says Michael Pearce, a second-year Haas student who worked as an analyst for UBS (UBS) before attending business school. "It's one thing to read about it in class or learn about it in a club, but it's another thing to see if it actually works out in practice."
Columbia Takes a Micro View
At Columbia, students are hoping to make a dent in global poverty by creating a nonprofit investment fund dubbed the Microlumbia Fund. The students will make two to three low-interest "micro" loans a year to small, entry-level microfinance programs or banks in developing areas. These groups will then assist would-be small business owners in their communities.
The idea developed last year, when a group of first-year students took a class in social entrepreneurship. Since then, about 20 students have gotten involved with the group and have raised $10,000 for the venture. They hope to raise $100,000 and make two to three investments of approximately $25,000 each by the end of the year, says Katharine Leonberger, a second-year student and co-founder of the group. "It's not huge money," Leonberger says, "but even giving a loan of $25,000 to such a small institution can make a big difference."
The group will closely track its investments, sending a team of four to five students to third-world countries each year to work with microfinance institutions and entrepreneurs.
Raymond Fisman, the Lambert Family Professor of Social Enterprise and a faculty adviser to the group, applauds the approach. He hopes the lessons students learn from running Microlumbia will extend beyond their years as business-school students. "It's not like the primary function of a university should be to fund small-scale enterprise," Fisman says. "The primary goal should be to help our students understand how, when they go out into the world, they can do these things themselves."
A New Twist on Student Funds
Student-run investment funds have been around since at least 1952, when Gannon University in Erie, Pa., created what is believed to be the first one, says Edward Lawrence, a professor of finance at the University of Missouri-St. Louis College of Business, who is compiling a directory of student-run investment funds. There are now about 200 in the world, approximately 190 of which are in North America.
Socially responsible investment funds at universities are a relatively new phenomenon, Lawrence says. Although the first one was launched at Bluffton University in Ohio in 1956, most have been launched in the past three to four years, he says. For example, NYU's Stern School of Business launched a social-entrepreneurship venture fund in 2004, and the Villanova School of Business launched a socially responsible investment fund the same year.
Other schools are following suit, though, given the resources required, only the largest schools are likely to create such funds. "Business students have become more socially oriented, and they realize that it is not just about making money," Lawrence says. "It's about having an impact in a positive way in the rest of the world."

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